Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product. A good brand name gives a good first impression, is easy to remember, and evokes positive associations with the brand. The positioning statement tells, in one sentence, what business the company is in, what benefits it provides and why it is better than the competition. For e.g. when you think Google you might think of Search Engine, when you think of eBay you might think of Shopping Portal, when you think Microsoft you might think of Windows.
We also provide specialized online analytical reporting and analysis with a detailed enquiry tracking mechanism for our online advertising and Internet marketing campaigns in India. This Analysis Report helps in positioning of brand and controlling the Campaign results.
We offer our customers a wide range of Brand Management Services. The Strategic Brand Management process adds value to the company's products and services by creating a unique identity in the marketplace. Brands have impact on the customers and the success of your products and services. Brand is more than a product name or packaging but it is a mix of the brand name, symbols, colors, experiences, interests, target market preferences, designs, tagline, slogan, idea, promotional messages, etc. which all together communicate the brand message in the marketplace and position the brand in a unique way.
A typical e brand identity includes relevant and easy domain name, a well designed and interactive website, hosting on the appropriate server and an online marketing and Reputation Management Campaign.
Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.
A brand is a powerful component of any Business.A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.